Lucid Intent Productions X BMI Group

Quebec's Côte-Nord grappled with the Baie-Comeau paper mill's closure, stranding vast industrial land amid the Great Lakes-St. Lawrence corridor's unrealized promise for critical minerals and EV supply chains—raw potential overshadowed by Europe's refined ports.

In collaboration with the BMI Group and CEO Paul Veldman, we developed a narrative focused on the strategic revitalization of the Baie-Comeau paper mill, positioning the site as a long-term asset for regional growth and economic renewal.

The feature video spotlighted Norderra's 250,000 sq ft of crane-ready space, Port de Baie-Comeau synergies (noted by CEO Karine Otis), and Red Rock-Niagara linkages—sparking stakeholder momentum, Northern Graphite's battery anode plans, and Baie-Comeau's rise as a national growth engine.