Lucid Intent Productions x United College

United College wanted a stronger way to support enrolment and show prospective students what life on campus could feel like. The challenge was to communicate the tight-knit community, friendships, and support that set it apart from larger, less personal residences, without sounding like a brochure.

We captured authentic student voices—from shy first-years finding leadership opportunities to small-town residents building instant connections. Stories highlighted shared classes/meals/study sessions, peer leaders as resources, and the intimate scale (300 residents, 20-25 per dorm) that makes relationships feel natural and supportive.

Lucid Intent Productions created a recruiting hero video showcasing real student life across campus spaces. Featured on the United College homepage, it drives enrolment and visibility by making the community feel rewarding, inclusive, and like home.